This story did not even have the opportunity to have a “once upon a time” start to it, it does sound like it started in a land far-far away though.

It is a lekker local and feel-good story that started on the Ouplaas and Uitkykhoogte farms, at the foot of the Kouga Mountain, on a dusty dirt road called Bo Kouga, just outside the small village of Ongelegen, there it was, the birth of Ou Plaas Essential Oils.

The owners (we will call them Mr. & Mrs. Green to respect their privacy) of Ou Plaas had a dream of developing aroma infused essential oils for personal wellbeing. Being driven and ambitious individuals, with already successful businesses in the corporate world, Mr. and Mrs. Green started creating and distributing essential oils on small scale. Eventually the demand grew and they knew their brand of oils could easily grow to a national distribution level, but they did not quite know how they could give it the exposure it deserves.

On a cold, but sunny, morning in the Western Cape, while sipping on a cup of rosemary infused green tea, Mrs. Green remembered a dear friend of hers (we will call her Mrs. Pink to respect her privacy) who she previously worked with in the corporate world. Mr. Green suggested that she contacted Mrs. Pink and asked her for advice on how to give their products online exposure.
Mrs. Pink was contacted and suggested a “landing page” website with basic information of the “Ou Plaas Essential Oil’s” product range and a link with a contact form. Mr. Green then also asked for a Facebook page, and being on a tight budget, they agreed to only 1 advertised post per month. Mrs Pink didn’t let it wait on her and jumped head first into the project, and soon after Ou Plaas was on the online map, the map where there are no boundaries, and no passports needed to travel in it.

Once all the prep work was done, Mrs. Pink was ready to work her magic, she waved her wand with the first month of online advertising. Her magic worked, with high levels of engagement and quite a lot of conversions. In the second month Mrs. Pink revved it up and broadened the advertising target market…
And then it happened, just like that, by a click of a mouse the Green’s lives changed, forever and a day. A major international distributor (Mr. C) contacted them, all the way from Corona Land. With a few details exchanged by email and a couple of phone calls later, Mr. C bought every little drop of oil Mr. & Mrs. Green had available, and he prebooked the next season’s full harvest.

In less than a year, the Ou Plaas essential oil business went from privately selling oils in 50ml bottles to becoming a bulk distributor and exporter.

And they lived happily ever after.

Some might say it was luck by “being at the right place, at the right time.” I beg to differ, Mr. & Mrs. Green had to make the decision to position themself in the right place and exposing their products on a platform that would introduce it to the world, when the time was right, they could step into position and take ownership of it.

The Green’s made a wise decision to go to a marketing expert such as Mrs. Pink to assist them in positioning themselves, and executing the decisions made to the T.

I’m going to tell you a secret, please don’t tell anyone… Mrs. Pink is the founder of JDC Exec and she is working in our office, not only is she an online and marketing expert, but she is also a qualified John Maxwell life coach. Contact her today on the link below, she will gladly assist you to position yourself into a “happily ever after” life.

https://www.jdcdigital.co.za/

#passion #purpose #power 

Here at JDC, we are committed to providing you with the necessary tools you and your business need to set you up for online success.  When you speak, we listen, and deliver top-quality digital marketing services so that you don’t have to worry about the nitty-gritty involved in the industry, allowing you to focus on whatever you need to so that we can secure a return on your digital investment.