Janine Do Cabo | Business Growth Strategist
THE 5 CORE QUESTIONS TO ASK YOURSELF IF YOU DO NOT HAVE A WEBSITE.
Janine Do Cabo, Business Growth Strategist, Johannesburg
- Are you trustworthy?
Become the trusted source in your industry!
Many business owners see designing or developing a website as a time waster or a way of web designers/developers to make more money. What you actually do not realise is that you may be building a sense of doubt for your new potential customers.
One of the first places that “leads” go to for more information about your company is your company website and if they can’t find your website, how reliable you are may come into question.
For example, say a client is looking for an accounting firm, they get a referral by word of mouth or whatever advertising means used, they search for your company online and you don’t have a website, do you think they will trust someone who is not traceable to handle their finances? See that’s the keyword – Traceability
Build their trust through having an easy to access, easy to read, easy to understand, content-rich website.
- Are you traceable?
With a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Website will not only give you credibility, but it will give the impression that your company is in fact established and know what they are doing. Have at least 3 testimonials from your customers on your website, as well as some of your client’s logos. This shows anyone looking at your site that you have done successful work in the past and they can trust you to do the same for them in the future. Doing work for big brand names also builds your reputation and adds credibility.
- Are you building your reputation?
Become or remain the expert by demonstrating knowledge and expertise in your area of work. Post completed projects, write blog posts and articles on the site that educate visitors and help them understand your business and offerings. By this your customers will see that you actually do know what you are doing or selling to them. It will build trust and establish groundwork for future working relationships showing that you are well able and available to assist your customers in your field of expertise.
- Are you accessible?
Lastly, websites are available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company`s business hours. A website with an online shop can provide a dramatic boost in sales.
- Is your website staying up to date with the latest trends?
Websites, Facebook, Linked In, Instagram, to name just a few are the platforms that are booming with new gadgets, plugins and apps to sell your company and products better. Which one are you plugging into or are you simply missing out on a world of technology? The fact is most of us have known for a while that you are falling behind in the digital marketing, calling it computer illiterate, not tech savvy, and so many other sayings, and sadly some businesses are still not taking the step to business of the future and falling further behind.
“Part of my passion is to create a business environment where the future, tech and creativity meets!”
JANINE DO CABO, CEO
Now that you know what is needed and know an expert in the field. GET WITH THE PROGRAM AND GET STARTED.
Get in contact with a company who is accessible, has a good reputation, is traceable, trustworthy and up to date with the trends. www.jdcexec.com is right and ready to assist with your web and social media needs.
JDC is a provider of local digital marketing services in Gauteng. With a team of likeminded people from diverse backgrounds, we pride ourselves on our ability to lead our clients with strategic thinking and creative output that provides real value and tangible results.
JDC MERGES PURPOSE & PASSION, CREATING A UNIQUE PERSONALITY FOR ALL OUR CLIENTS GIVING THEM POWER AND INFLUENCE AND THE ABILITY TO EFFECTIVELY COMMUNICATE THEIR BRAND TO THEIR UNIQUE AUDIENCE.
www.jdcexec.com